Why do we do what we do? Because we've seen how the stories we get to tell touch people. People who've become our community, who help spread the word, offer support and experience change in their own lives. Keep reading to see for yourself the power of stories in inspiring action for good.
When we told the story of city girl Kathy Xu’s dream to save sharks, help fishermen and promote conservation in Lombok, Indonesia through her eco-tourism venture The Dorsal Effect, over 9,000 viewers were moved to share her story. In fact, it became one of our most viewed video stories, with over a million views in just three weeks across all online platforms. It also received coverage from Huffpost and was broadcast on the National Geographic channel. This resulted in a spike in queries for Kathy and a couple of them opened up new segments for her, such as CSR corporate and school educational packages.
Runninghour started in 2009 when a group of fitness enthusiasts used running to create a supportive, encouraging and empowering environment for people with intellectual challenges. Three years later, blind runners joined in the fun and in 2014, Runninghour became a 400-member strong cooperative.
Comparing registrant behaviours five months before and after we distributed this video showed a 220% increase in people expressing interest to volunteer, and a 90% spike in registrants who became regular volunteers. One of them was Meng Hong. The video showed him an interesting way to help, while keeping fit too. It got him interested to find out more. Once he decided, he went right in and now, he’s a regular weekly volunteer. He says he enjoys the company of the group, especially the intellectually challenged, and that's why he keeps going back week after week.
A defining moment on the streets of Siem Reap led Mavis (a Singaporean piano teacher) to move to Cambodia to give children hot lunches. Her soup kitchen, called Touch A Life, serves up delicious and hearty meals, but its main aim is to "bring a bit of cheer". After this story was published, Mavis received more than 100 genuine offers of help (donations, volunteers, supplies delivered) from around the world, including Singapore, the US, Canada, Australia, Germany, South Africa and France. She received enough funds to build an extension to her kitchen, and now gets a steady stream of volunteers, all of which mean that she can feed more children.
Jacqueline is an energetic advocate for active aging. She started Get Movin’ for Charity in 2012 with some friends, conducting free Zumba Gold classes for the elderly at two senior activity centres. This happy story delighted so many people that they couldn’t help but share the joy of the elderly enjoying Zumba! making it one of our most shared stories with more than 11,000 shares. This resulted in strong partnership leads, opening up opportunities for Jacqueline to expand her good work to a much larger network of activity centres across Singapore in 2015.