Does saying 'breast' actually make you feel shy?

How do you talk about breast cancer when you can't talk about breasts?

Breast cancer is the most common cancer among women in Singapore, yet breast is a word that people commonly avoid.

The Singapore Breast Cancer Foundation is encouraging people to open up on the topic of Breast cancer by first saying the word breast.

Get involved in Say #BreastSaveLives to make breast cancer something that everyone can, and does, talk about.

Update: The Say #BreastSaveLives campaign has ended. Find out more about Breast Cancer Foundation's other campaigns here.

Producer  :   Ashima Thomas
Filmmaker & Video Editor  :   Anshul Tiwari
Executive Producer  :   Denise Oliveiro