Our Better World tells compelling stories of people doing good all over Asia to inspire action for a better world.

Amidst a pandemic, we told you stories.
These stories inspired you to take action.
Here’s the impact we created together in 2020.

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AT A GLANCE

We told

31 stories

across

9 causes

which led to

228,319
actions taken

CONTENT SERIES

We dived into causes and themes for a bigger, collective impact.

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ORIGINAL STORIES

A selection of our stories that moved your hearts to take action.

content series

FIRSTS

We pushed creative boundaries to deliver compelling content and constructive conversations.

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dove

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THANK YOU

Thanks so much for creating a positive impact with us in 2020!
Join us for an impactful 2021!

AT A GLANCE

Stories of people helping the marginalised, saving the endangered, protecting the vulnerable, eradicating stigma and advocating for the underprivileged.

With your help

WE GARNERED

we garnered

32,051,286

online views

across all platforms

INSPIRED

inspired

228,319

actions

through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

BUILT A COMMUNITY OF

with

755,535

in our community

social media followers, newsletter subscribers and account holders

Here’s what you said in our 2020 community survey

After viewing our stories

became more aware of people
doing good in Asia

felt inspired to contribute to
social causes

took action

The mix of actions you took

48%

shared our stories with others

37%

learnt more about featured causes

36%

recommended others to join our community

16%

volunteered for featured causes

16%

collaborated with us

16%

pitched a story to us

10%

donated to featured causes

Survey results from 495 respondents

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Our Impact:
Content Series

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for our newsletter

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by donating to Our Better World
by writing for our blog

CONTENT SERIES

Our content series focused on wildlife, refugees, mental health and specially for 2020 - kindness amidst COVID-19. Each focuses on specific causes or themes for a bigger, collective impact.

HumanKind

Stories of humans being kind
amidst COVID-19

11,763,216
reach

10,418,516
online views

79,568
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

HumanKind are stories of kindness in action - people taking care of each other during a global pandemic.

Our Impact

S$14,617

cash donations

105

volunteer leads

75

personal stories

After viewing our stories,

were more aware of the
good and kindness humans
are capable of

felt hopeful/very
hopeful

felt inspired to
take action

Survey results from 117 viewers

A Wild Life

Hope for the hunted

9,531,393
reach

4,837,931
online views

121,177
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

This series spotlights people in Asia giving endangered animals a chance to thrive in the wild and how you can help them do that.

Our Impact

109,488

clicks to donation pages

14

volunteer leads

After viewing our stories,

have increased their awareness of the dangers wildlife face

cared more about wildlife

were more inclined to do their part to protect wildlife

Survey results from 448 viewers

Refugees

Displaced, Not Discouraged

6,779,201
reach

1,816,485
online views

6,686
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

Stories of refugees in Asia — How they are finding ways to thrive while awaiting resettlement, and the local communities helping them to get back on their feet.

Our Impact

S$9,042

cash donations

23

volunteer leads

After viewing our stories,

think the stories will help create awareness for refugees

say the stories help them better understand refugees

were more inclined to help refugees

Survey results from 58 viewers

Mental Health

Silent No More — Giving Voice to Mental Illness

9,488,298
reach

4,290,202
online views

51,237
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

This series examines stories about how people with mental illness and their caregivers are eradicating stigma, while supporting each other to get better.

Our Impact

44,927

clicks to donation pages

39

enquiries

After viewing our stories,

were more aware of stigma around mental illness

of caregivers and people with mental illness think these stories will reduce stigma around mental illness

think the stories will improve understanding for caregivers

Survey results from 150 viewers

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Our Impact:
At a Glance

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Our Impact:
Original Stories

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Original Stories

We tell stories of people across Asia making a difference in the world. Here are examples of six stories that made a difference.

1,038,724
online views

30,136
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

As the most trafficked mammal on the planet, pangolins are now critically endangered. Save Vietnam’s Wildlife protects, rescues and rehabilitates pangolins to save them from extinction.

Our Impact

1,653

shares

In March

Save Vietnam’s Wildlife and other conservationists demanded a stop to wildlife trade.

By July

Vietnam had banned wildlife trade to reduce the risks of new pandemics.

As the most trafficked mammal on the planet, pangolins face the threat of extinction. Save Vietnam’s Wildlife protects, rescues and rehabilitates pangolins so that these prehistoric creatures do not have to be history
A lifeline to others and oneself

722,659
online views

3,441
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

When Singapore went into lockdown, social entrepreneur Delane founded #OpsRoofUp to provide food to the vulnerable and support the livelihoods of taxi drivers by hiring them to deliver the food.

Our Impact

S$5,560

cash donations

3,000

in-kind donations (food kits)

When Singapore went into lockdown, social entrepreneur Delane founded #OpsRoofUp to provide food to the vulnerable and support the livelihoods of taxi drivers by hiring them to deliver the food.
When help doesn't go to waste

1,466,528
online views

15,524
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

A group of college graduates in Manila saw the need to protect a different kind of frontliner — waste collectors (basureros). They started Baon Para Sa BasuHero to raise funds for their needs.

Our Impact

S$1,272

cash donations

2,020

shares

5

in-kind donations

A group of college graduates in Manila saw the need to protect a different kind of frontliner — waste collectors (basureros). They started Baon Para Sa BasuHero to raise funds for their needs.
From fleeing for their lives, to finding peace of mind

679,792
online views

3,601
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

Refugees need mental healthcare to heal from trauma. Health Equity Initiatives (HEI) in Malaysia works with volunteers within the refugee community to provide mental health services to one another.

Our Impact

S$213

cash donations

246

shares

Refugees need mental healthcare to heal from trauma. Health Equity Initiatives (HEI) in Malaysia works with volunteers within the refugee community to provide mental health services to one another.
Compassion Fatigue: A mental health caregiver's story

601,722
online views

1,011
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

Caregivers of persons with mental illness are burdened too by the stigma around mental health. Caregivers Alliance Limited in Singapore provides support for caregivers to care for themselves.

Our Impact

797

shares

39

enquiries

Caregivers of persons with mental illness are burdened too by the stigma around mental health. Caregivers Alliance Limited in Singapore provides support for caregivers to care for themselves.
Pedal to the metal for gender justice

1,111,005
online views

23,599
actions taken through shares, comments, visits to related websites and story actions (volunteer, donate or support for featured causes)

Azad Foundation is building a more gender-just India by empowering women to be commercial drivers, who break gender barriers on their ride to financial freedom.

Our Impact

S$189

cash donations

1,129

shares

Caregivers of persons with mental illness are burdened too by the stigma around mental health. Caregivers Alliance Limited in Singapore provides support for caregivers to care for themselves.

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Our Impact:
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Our Impact:
Firsts

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FIRSTS

It was a year of firsts for Our Better World, with the team pushing creative boundaries to deliver compelling content and constructive conversations.

WEBBY NOMINATION

Webby Nomination

Phool

2020 was the first year we became a nominee at The Webby Awards, the leading international awards honouring excellence on the Internet. Our story on Phool was singled out as one of the five best in the world in the Diversity and Inclusion category.

More on Webby Awards site

Interactive Drama

A Quiet Ripple

In 2020, we produced A Quiet Ripple, our first interactive video that gives viewers an experiential understanding of the challenges and choices faced by caregivers of people with mental illness.

Start this experience
INTERACTIVE VIDEO

Virtual Event

Story Talk - Caring for the Caregivers

In 2020, we held our first virtual community event attended by our community from across Asia. It focused on caring for the caregivers of people with mental illness.

Notify me of upcoming events
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113

attendees from 9 countries

77%

stayed till the end of the event

4.7

out of 5 event rating

9.1

out of 10 would recommend to others

97%

interested to attend more virtual events

Notify me of upcoming events

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Our Impact:
Original Stories

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Our Impact:
Get Involved

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Donate to Our Better World and directly fund the production of our stories, so that together, we can tell more stories that matter.

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Share your own story — the times when you took action to help others or the times you received a helping hand that made a difference in your life.

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Shorty Social Good Awards

Shorty Awards is one of the world’s leading awards honouring the best people and organisations on social media. It recognises a brand or a non-profit’s excellence in running a social good campaign on social media and digital.

A Wild Life was a finalist in the Animal & Wildlife Category, that honours a programme, project, or initiative executed to promote, protect, and defend wild and domestic animals.

Shorty Social Good Awards

Shorty Awards is one of the world’s leading awards honouring the best people and organisations on social media. It recognises a brand or a non-profit’s excellence in running a social good campaign on social media and digital.

#OpsRoofup was a finalist in the Poverty and Hunger Category, that honours a programme, project, or initiative that seeks to address a lack of food or shelter among individuals and communities.