Telling stories - Our promise

We live in a digital age awash in information coming from all angles, both true and untrue. 

In seeking to inspire you to take action for a better world, we take care to assess the credibility and impact (past and potential) of the people and organisations we intend to feature, and tell stories honestly. This approach is rooted in our values of humility, compassion and authenticity. 


Getting facts right

We start by identifying organisations that not only have an interesting story and approach towards a social issue, but are also often overlooked and more in need of support. 

We research their operations, dealings and impact — from reading their annual reports, to interviewing them, to consulting experts in the same field of work. We also request for materials or examples to ascertain claims.  

In determining a story’s angle, we look for what best serves the cause and public interest, and steer clear of sensational details to gain eyeballs for a story. All editorial decisions are rooted in respect for our interviewees’ dignity, and all our stories are factual — we do not dramatise or misrepresent information, nor do we introduce elements to a story we cannot verify.

Maintaining ethics

In the process of producing a story, we ensure that consent is sought from all parties involved, and verify that everything they share with us is accurate. When working with children, we always seek consent from their parents or legal guardians. We do not pay people to appear in our stories, though we may sometimes provide a token sum to cover their expenses. 

We always confirm with interviewees — multiple times — that they consent to be interviewed on record. All facts are checked before publication, and all third parties quoted or referenced in our stories are attributed. 

The process does not end with telling the story. We maintain relationships with the people we have featured and follow up on whether the story delivered on agreed upon goals. We share the results in our annual Impact Report, and we also do follow-up stories to keep our community up to date on the causes they care about. 

Any factual errors that may appear after a story is published are promptly corrected and appended with a correction note where needed. Any updates made to a story — such as if an organisation shutters or changes its name — will also be accompanied by explainer notes.

Re-enactments and
editing visuals

In photography and videography, we strive for factual representation. Though we may ask a subject to demonstrate a process or perform an everyday activity, we do not stage situations that misrepresent the reality.

Re-enactments are sometimes necessary, such as when giving an account of a past event, or when something is unsafe or impractical to film. When used in a story, it will always be clearly indicated. 

During the editing process, we do not alter, add or remove images or sounds in ways that mislead or misrepresent the reality. 

Working with wildlife

When documenting wildlife on camera, the same principles apply — all our depictions are factual.  We do not manipulate the environment or provoke animals in order to attain a desired shot.  

We do not condone any practices that may cause harm to animals and the environment, such as potentially distressing and exposing animals to hazards with our presence, or capturing a wild animal for the purposes of filming and photography.

Depictions of illegal and harmful behaviour are only included for illustration or to provide evidence of such actions. 

Money matters

We are a part of the Singapore International Foundation, a Singapore-registered charity, which funds our stories and operations. As a non-profit, we accept donations to help us meet our costs.  

We do not accept payment in exchange for coverage, nor do we accept commissions, gifts and favours that may influence coverage. All costs of producing a story, including trips taken for our travel features, are borne by Our Better World. 

We work with partners whose values are aligned to our mission. These partnerships may involve partial or full funding of production costs to help us manage our costs as a non-profit. Where this is the case, it will be stated clearly to the public. At all times, we maintain full editorial control and ensures the due processes are followed. 

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